Transparency

Probably the primary reason in going to a blog format for our corporate website was to demonstrate transparency in those elements of our services that might be of some concern to potential clients. The nature of our services are such that we set about to solve serious problems that some people find themselves in. You may be able to do without many of the goods and services you could buy — or consider buying — because not having those goods and services is not really a problem in your life. But when you can’t sleep at night, or when financial hardships cause friction between spouses, resulting in lots of stress on the kids, then there might be undue motivation to engage the sorts of services we have to offer.

Accordingly, we want to be particularly careful that you’re really, really sure that you want to do this. It’s not a walk in the park. It’s “surgery,” in a sense, and though the light at the end of the tunnel is indeed bright, warm and pleasant, the path to that light is not without risks and unpleasantness. You need to understand that potential, accept it, and commit yourself to doing the best you can to tolerate it. Some people can’t, and we want you to know that.

I could probably write a nice long post about all the aspects of transparency, why it’s good for everyone, and why it’s the future of business. But if I did, it would surely not be as good as Greg Swann’s post on the same topic. Greg is a Phoenix Realtor, a longtime friend and business associate, and he practices transparency against the prevailing tide.

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