New Look; New Everything

This marks the beginning of an entirely new website strategy for Provanta. When you think about it, most company websites could be generated a lot faster, easier, and less costly if one were to simply scan a business card and a company brochure, and put it up there to collect dust. Not even any need to publish text, because unless there are tons of other sites linking to you, unless you publish new and fresh information regularly (daily), you’re simply going to be uncompetitive and increasingly irrelevant in a new world that’s about “what have and can you do for me lately!”

So why am I revealing our new strategy to the world, to potential competitors? Well, they’ll figure it out anyway; but more importantly, I’ll welcome this kind of competition. If they think they can match our daily relevance, freshness, and interest in a wide array of personal financial topics focussed on getting out of debt and getting on with life, then they are invited to bring it.

More — much more — later.

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